Task: Design a toolkit for all new store locations of various sizes that represent brand, customer segments, and an element that can be replaced seasonally to align with campaigns.

Process: Working with Stores team, Design team, Brand team, and Copy Writers, we established what the message priority was and provided design solutions to support messaging.

Established priority of Brand Messaging
Who we are - Include Logo + tagline
What we Sell
Customer Segments
What we do - Custom apparel printing

My contribution: For this project I worked with our printing partner to provide store elevations that established signage and elements that would exist in window and on window. I helped design all elements, establish size, paper, opacity, and placement.