For the Modify Watch product launch, I was tasked to brand the 360 campaign of the new product offering for customers. This included: 1) Working with THE photography team and production teams to create imagery of the product for our site and lifestyle imagery for social platforms and marketing pieces; 2) Designing a webpage introducing the offering, how the customize feature works, and how the watches are great for groups, 3) Create videos for social introducing the product and how it can be customized for your group.
Organic Social Videos | Art Direction
I worked with my colleague to concept videos that would be used on social to promote the new product offering and explain how it worked.
Webpage Design
With the webpage we needed to showcase the styles that customers could purchase and customize, the custom features of the watch, and why they were great for groups.
